This is not the first time I have written about content curation in physiotherapy but it´s been quite some time since then, so I have a few more things to share with you.
So… what is content curation? Well, we could define it in several ways, because content curation is quite a new topic (I found the first references to it around 10 years ago). It could be defined as the need to continually find, group, organise and share online, the best and most relevant content on a specific topic (this is how content curation works). In terms of marketing it is generally agreed that the first person to discuss the issue was Rohit Bhargava (2009) in his post: Job Description For The Content Curator: The Next Big Social Media Job Of The Future? (I really recommend this post to understand what we are talking about here).
In my opinion, the best definition of content curation was given by Dolors Reig (2010) who said: “A content curator is a critical intermediary of knowledge.“
If there is one thing we have an excess of on the internet, it´s information. On the one hand we have content of value, and on the other hand there is a lot of rubbish which can make our patients misunderstand relevant information related to their health problems. As healthcare workers we need to know how to address the process of content curation and how to filter relevant content for our audience.
According to the nurse Teresa Pérez (@Duedevocacion) the process of content curation has 5 steps:
- Gathering information: collecting information about the topics you are interested in through search engines, social media, newsfeeds…
- Filtering information: we need to filter that information in order to share just the most relevant aspects of it.
- Collating that information: attempting to transform all that content into an easily understandable concept (knowledge translation), and/or give it our personal viewpoint before sharing it.
- Sharing: sharing all the relevant content
- Analysing: monitoring the responses generated, answering comments, learning from our mistakes… and repeating the cycle.
Content curation can be also part of our strategy to position ourselves as an example, primarily for our patients, but also for the rest of our colleagues to make them see us as a valuable point of reference on a given topic, since we are able to share the best content in relation to it. No matter who our target market (or audience) is, we need to source the best content available for them.
In the case of physiotherapy, where we have a very serious problem with encroachment and pseudotherapies trying to usurp the place where physical therapy should be, content curation becomes a critical weapon in making patients understand that physiotherapy works through the path of evidence-based practice, and is therefore the best option for them.
Fortunately nowadays, unlike what Bhargava wrote in 2009, we have many different tools for doing content curation such as Scoop.it, Feedly, Evernote, Storify and others. By using the right tools for content curation we not only save time, but can have all these references available anytime we need them. In a digital world, where huge amounts of information are created every day, we need to change the way we manage it. Instead of trying to save as much information as possible in our heads, we need to know how to keep it organised and how to recover it when we need to.
As a result of all of this we will be practising physiotherapy advocacy at the same time, because we will be showing the rest of the world that we can provide them with high quality information on specific topics related to our profession.
Another interesting aspect of this is how you present the content you have already curated, because “Content is King, but design is Queen” (Modified from Bill Gates, 1996)
But this is something we will talk about in future posts 😉…